PETrecycling CZ is non-commercial, independent, free & unsponsored Czech web portal for funs, communities, administrative, law-makers, politicians, PET plastic industry etc. in the Czech Republic.

My closing statement read: "There is only one real effective and incentive method to encourage environmentally sound collecting of beverage one-way containers and it is deposit in combination with High-Tech R&D resulted Reverse Vending Machines!

Coca-Cola, URRC Open World’s Largest Plastic Bottle-to-Bottle Recycling Plant

The Coca-Cola Co., United Resource Recovery Corp., and government leaders and environmental experts officially held the grand opening of what the company’s are calling the world’s largest plastic bottle-to-bottle recycling plant in the world. The plant is located in Spartanburg, S.C.

As part of the celebration, Coca-Cola announced the launch of a multi-million dollar marketing effort supporting recycling called "Give it Back."

"Today we turn our commitments into action as we mark a key milestone in our goal to recycle and reuse 100 percent of our bottles and cans in the U.S. and ensure the sustainability of our packaging," said Sandy Douglas, president of Coca-Cola North America. "The opening of the Spartanburg plant, coupled with our investment in recycling businesses, programs and a new marketing effort, underscores our belief that our packaging has value and we want it back – both for our own supply chain and to support the myriad of other uses for recycled aluminum and plastic."

When fully operational, the plant will produce approximately 100 million pounds of food-grade recycled PET plastic each year

"We have been working with Coca-Cola for more than 10 years to help accelerate the development and commercialization of new, sustainable recycling technology," said Carlos Gutierrez, president of URRC. "Today, we are not only proud to be part of the opening of the largest plant of its kind in the world, but also hopeful that Spartanburg can serve as an example of how investing in recycling infrastructure can have both environmental and economic benefits."

The "Give it Back" program is designed to remind consumers that Coca-Cola bottles and cans are valuable recyclables. The new multi-million dollar marketing effort supporting recycling will produce nearly one billion impressions in 2009 through billboard, print and television advertising, online messaging and promotional activities nationwide and at 600 college campuses across the United States. 

Wednesday, January 14, 2009