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PET plastic industry etc. in the Czech Republic.
My closing statement read:
"There is only one real effective and incentive method to encourage
environmentally sound collecting of beverage one-way containers and it is
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Coca-Cola,
DASANI products debut
in first generation of PET plastic made partially from plants.
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The Coca-Cola Company
announced today (Nov. 16,2009) that beverages in its innovative PlantBottle™
packaging are beginning to arrive on store shelves in select markets
throughout the world, initiating the Company's journey toward a goal
of producing 2 billion
of the special PET plastic bottles by the end of 2010. PlantBottle PET plastic bottles are made partially from plants, which
reduces the Company's dependence on a non-renewable resource --
petroleum. Other benefits are that it is 100 percent recyclable, and
preliminary research indicates that from the growing of the plant
materials through to the production of the resin, the carbon footprint
for the PlantBottle packaging is smaller than for bottles made with
traditional PET. |
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"Today, we are taking a
major step along our sustainable packaging journey as The Coca-Cola
Company becomes the first-to-market with a recyclable PET plastic
bottle made partially from plants," said Muhtar Kent, Chairman and
CEO, The Coca-Cola Company. "From Coke brands in Copenhagen to
DASANI
water in the Western United States, we are starting to roll out the
first generation of the bottle of the future."
Throughout Denmark, Coca-Cola, Coca-Cola Light and Coca-Cola Zero in
500mL and 2L sizes are now available in the
PlantBottle packaging. A
variety of products, including Coca-Cola, Sprite, Fresca and DASANI
will be in Western Canada in the PlantBottle beginning in December and
for the Vancouver 2010 Winter Olympic Games. |
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And for select markets in the Western United States, including Seattle,
San Francisco and Los Angeles, PlantBottle packaging will be used for
sparkling brands and DASANI in several sizes, starting in January. Future
launches are being planned in other markets, including Brazil, Japan and
Mexico and for China's Shanghai Expo in 2010.
PlantBottle samples also will be featured at the Company's investor event,
"A Growing World of Refreshment, A 2020 Vision," which begins later today
in Atlanta.
"The PlantBottle is precisely the kind of innovation that demonstrates how
businesses can help address climate change and reduce stress on our
precious natural resources," said Kate Krebs, Director of Sustainable
Resources for The Climate Group. "While Coca-Cola is just beginning to
bring its plant-based PET plastic into the mix, this is a revolutionary
solution that has the potential for long-term, meaningful benefits."
PlantBottle packaging is currently made through a process that turns sugar
cane and molasses, a by-product of sugar production, into a key component
for PET plastic. The sugar cane being used comes from predominantly
rain-fed crops that were processed into ethanol, not refined sugar.
Ultimately, the Company's goal is to use non-food, plant-based waste, such
as wood chips or wheat stalks, to produce recyclable PET plastic bottles.
"Coca-Cola is currently sourcing raw materials for its PlantBottle from
suppliers in Brazil, where third parties have verified that best-in-class
agricultural practices are the norm," said Dr. Jason Clay, Senior Vice
President of Market Transformation for WWF. "Preserving natural resources
through sustainable agriculture is essential for businesses like Coca-Cola
as they search for ways to alleviate environmental challenges."
While the bio-based component can account for up to 30 percent of the
resulting PET plastic in PlantBottle packaging, the percentage varies for
bottles that also contain recycled PET. For example, Denmark uses recycled
content in its PlantBottle packaging. The combined plant-based and
recycled content makes up 65 percent of the material, with 50 percent
coming from recycled material and 15 percent from plant-based material.
For the PlantBottle packaging in the United States and Canada, up to 30
percent of the content in the PET plastic comes from plants.
"While the PlantBottle introduction and market launch put The Coca-Cola
Company on the forefront of bio-based packaging innovation, we are
continuing to strive to make an even better bottle," said Scott Vitters,
Director of Sustainable Packaging, The Coca-Cola Company. "Our vision is
to continue innovating to achieve a bottle that is made with 100 percent
plant-waste material while remaining completely recyclable."
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