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PETrecycling CZ is non-commercial, independent, free & unsponsored Czech web portal for funs, communities, administrative, law-makers, politicians, PET plastic industry etc. in the Czech Republic.

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Masafi meets consumer need with new juices

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Zdroj/Source: FOODBEV News Section Masafi meets consumer need with new juices (19.12.2008)
 

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To meet consumer demand, the UAE-based juice and water company, Masafi, has launched three 100% pure juice products.


According to the company, Masafi Mango and a blend of pomegranate, raspberry, cranberry & acai flavoured juice drink provides a 'rejuvenating effect', while a 'vitalising effect' is achieved by Masafi Apple and a blend of peach, passion fruit, grape and apricot flavours.

The Masafi Orange and Guava, Lychee & Pear combination offers an 'energy boost'. In addition, the new range features a 100% pure strawberry and 100% kiwi juice blend.

Masafi has spent AED12.5m ($3.4m) towards the development, manufacturing and promotion of the new juice blends  

Commenting on the new launch, Ashraf Abushady, CEO of Masafi, said: "The launch of the new Masafi juice blends is a major step in our growth strategy aimed at delivering premium quality products and addressing the needs of our consumers.

"Masafi has always taken its consumer insights seriously, and in line with customer preferences, we offer the carefully mixed and matched 100% pure fruit juice blends that would meet all our consumers' predominant 'need states'."

The beverages are packaged in Tetra Prisma in 1-litre, 200ml and a special children's 200ml packaging with a telescopic straw.

In the juice category, the Tetra packs comprise 34% of juice packaging, while PET bottles constitute 52% and pouches, glass bottles and tins will make up for 14%.

 

 

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