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PETrecycling CZ is non-commercial, independent, free & unsponsored Czech
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My closing statement read: "There is only one real effective and incentive
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Masafi
meets consumer need with new juices
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Zdroj/Source:
FOODBEV
News
Section
Masafi meets consumer need with new juices (19.12.2008)
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HOME
Archive 2009
01.01.2009 Masafi meets consumer need with new juices
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To meet consumer demand, the UAE-based
juice and water company,
Masafi,
has launched three 100% pure juice products.
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According to the
company, Masafi Mango and a blend of pomegranate, raspberry,
cranberry & acai flavoured juice drink provides a 'rejuvenating
effect', while a 'vitalising effect' is achieved by Masafi Apple
and a blend of peach, passion fruit, grape and apricot flavours.
The Masafi Orange and Guava,
Lychee & Pear combination offers an 'energy boost'. In
addition, the new range features a 100% pure strawberry and
100% kiwi juice blend. |
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Masafi has spent AED12.5m ($3.4m)
towards the development, manufacturing and promotion of the new juice
blends |
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Commenting on the new launch, Ashraf Abushady, CEO of Masafi,
said: "The launch of the new Masafi juice blends is a major step in our
growth strategy aimed at delivering premium quality products and
addressing the needs of our consumers.
"Masafi has always taken its consumer insights seriously, and in line with
customer preferences, we offer the carefully mixed and matched 100% pure
fruit juice blends that would meet all our consumers' predominant 'need
states'."
The beverages are packaged in Tetra Prisma in 1-litre, 200ml and a special
children's 200ml packaging with a telescopic straw.
In the juice category, the Tetra packs comprise 34% of juice packaging,
while PET bottles constitute 52% and pouches, glass bottles and tins will
make up for 14%.

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