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By Bill Bruce
Naked Juice is first US brand to use 100% recycled bottles

As part of its ongoing commitment to quality and sustainability, Naked Juice has announced that it has become the first nationally distributed brand to transition to a 100% post-consumer recycled plastic or PET bottle.

A recycling revolution

Simply put, it’s a bottle made from other bottles. The revolutionary Naked reNEWabottle is made of 100% post-consumer recycled content. These PET bottles are plastic coded #1, which are easily recycled.

“The transition to 100% post-consumer recycled bottles is a major milestone that we’ve worked hard to achieve,” said Mikel Durham, general manager of Naked Juice. “It’s important for the Earth, and that’s important to our consumers. If you were plastic, wouldn’t you like to come back as a Naked Juice bottle? With the new Naked reNEWabottle, consumers can reduce, reuse, recycle and reincarnate!”

Every bottle counts

The initial 32oz bottle transition reduces virgin plastic consumption by one million pounds a year, and oil use by 8,192 barrels every year (oil is used in the manufacturing of plastics) – the equivalent of taking 497 cars off of the road.

When Naked Juice finishes transitioning its entire line, virgin plastic consumption will be reduced by 8.1 million pounds a year, saving 57,000 barrels of oil every year – the equivalent of taking 3,460 cars off the road.

“Closing the loop on packaging is fundamental to a vision for more sustainable packaging,” said Anne Johnson, director of the Sustainable Packaging Coalition at GreenBlue. “Utilising 100% recycled material in a juice bottle that can be collected and recycled yet again is a step in making this vision a reality. This innovation sends a signal to the market that there are end markets for materials if we recycle more.”

Source: Naked Juice