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CVP Benefits from Coca-Cola Recycling Sponsorship

Coca-Cola Recycling LLC has signed on as a sponsor of the Curbside Value Partnership (CVP).

Coca-Cola Recycling was founded by Coca-Cola Enterprises to recover and recycle beverage packaging materials in North America.

The Curbside Value Partnership is a program funded by members of the Aluminum Association and Can Manufacturer’s Institute that seeks to engage communities, haulers, material recovery facilities (MRFs) and other stakeholders to identify solutions to improving curbside recycling programs through education.

Coca-Cola Recycling’s sponsorship begins by focusing on state-wide recycling efforts in the state of Georgia, a current Curbside Value Partnership partner and headquarters to Coca-Cola Recycling and the global Coca-Cola system.

"The company is a natural fit for CVP as they, too, are interested in increasing recycling awareness but also value the importance of measuring the actual impact of that increased awareness," Steve Thompson, director of the Curbside Value Partnership, says.

Coca-Cola Recycling works to develop cost-efficient solutions to reclaim used beverage containers and will establish centralized recycling centres at major Coca-Cola Enterprises facilities throughout North America.

"When Coca-Cola Recycling was launched last year, our goal was to help the Coca-Cola system to recycle and reuse all of the beverage container packaging it uses in North America," John Burgess, president and CEO of Coca-Cola Recycling, says.  "Partnering with the Curbside Value Partnership will not only allow us to move closer to that goal, but will increase the amount of valuable recycled materials available for use in the beverage market."

More information on how other companies and industry organizations can join CVP is available at Curbside Value Partnership.

Related links: Coca-Cola Enterprises Testing Recycled PET Project in UK