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My note: There is no doubt, that
biodegradable shrink sleeves Biosleeve®
- used as shrink labels on beverage PET bottle container are NOT
the way to sustainable development,
but
the worst solution from the point of recyclability of PC-PET bottles - because of his chemical composition (PVC
e.g. polyvinyl chloride). It is well known, that PVC, but also PLA are in
PET bottles recycling process not
compatible.
More details (for instance) see on
Voluntary Design Guidelines for Designated PET bottles -
published by
The Council for PET Bottle recycling
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Biosleeve®:
biodegradability and compostability that satisfy norms |
Logo Sleever
International |
Weight: 2.00 lbs
Price: $80.10
Reusable polyvinyl chloride sleeve
encloses a CryoCane for extra security
Will not become brittle during freezing
or thawing.
Read more, pleas - and be aware:
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A genuine phenomenon
that looks set to continue, the global consumption of bottled mineral
water is increasing by an average of 10% per year.
This market, the most dynamic in the
food industry, currently represents an annual consumption of 97
billion litres. Europe, with France, Italy, and Germany leading the
way, is the leading consumer (50% of global volume), followed by the
United States (20%). However Asia and the Pacific are high potential
sectors with annual growth rates of 15%.
The worldwide
appeal of bottled waters is based on two premises: consumers perceive
bottled water as safer and better to drink both in terms of taste and
for health reasons. |
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The success of the strategic developments is founded on packaging
redesigns, intended to underline each brand’s identity |
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A changing market
Of late, the traditional brand leaders in
this sector have been forced to cede market share to supermarket and
discount brands in all segments, including the heavily targeted flavoured
water sector.
The market is split into two as a result
of this economic onslaught; Premium brands (such as Voss and Icelandic) at
the top end of the scale are holding out better against this challenge
thanks to the strong health argument that their mineral components
provide. Those outside this segment are now feeling the heat.
In light of this new shift in market dynamics, the
leading water brands are rethinking their strategies.
New products are being launched (Badoit
rouge, Eau de Perrier) in an effort to reach to new customers and raise
visibility. In the flavoured waters sector, these companies have a head
start thanks to the use of imaginative flavours and lower sugar contents
to appeal to the young adult market.
The crucial role of packaging
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The success of these
strategic developments is founded on packaging redesigns, intended to
underline each brand’s identity.
Innovations such as changing from glass
bottles to PET which is lighter and unbreakable; a wider choice of
sizes (50 and 75cl for the on-the-go snack market to maxi 2 and 5l
formats); different shapes and colours; graphics which echo the
flavoured water sector and a more funky, fun-loving image for
children’s formats are just some of the major trends.
All of these have to be achieved
without forgetting the all-important recycling and environmental
issues which continue to preoccupy consumers and brand owners alike. |
| The idea was to create a
totally innovative new bottle in keeping with the high-quality image
of Solan de Cabras water |
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To satisfy the new
packaging objectives of the bottled water market, Sleever International
has created a range of targeted solutions which combine shelf impact,
collectability, consumer safety, easy opening, physical protection,
traceability and manufacturing optimisation. These are concepts
which have convinced established market leaders such as Perrier, Solan de
Cabras, Levissima (Nestlé Waters) and Icelandic Water to work with us.
Source:
WWF,
Nestlé Waters,
TNS World
Panel
Juices and soft drinks
Soft drinks, the world’s number one
beverage.
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Number one in the
beverages segment ahead of bottled waters, the
worldwide soft drinks market consumes some 392 billion litres and is
growing by 5% per year.
The United States remains the largest consumer with over 23% of sales
in volume despite the market’s maturity, followed by Latin America.
China is enjoying the most spectacular growth with an annual increase
of over 15%.
Fizzy drinks
are top of the non-alcoholic soft drinks segment with 186
billion litres consumed yearly, although sales are beginning to
stagnate in developed markets. Asian speciality drinks is currently
the fastest growing segment at an annual rate in excess of 14%. |
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More than ever, people want their drinks to be natural, light and
healthy |
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Reconciling pleasure and well-being
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Something refreshing, or
better still, thirst quenching; low in sugar, rich in taste and a
source of energy is the ideal soft drink for today’s consumer.
More than ever, people want their drinks to be
natural, light and healthy. In light of this trend, the borders
between the various alcohol-free soft drink sectors are blurring.
Innovative products such as flavoured
waters, low-calorie iced teas, 100% fruit-based low sugar drinks,
mixtures of fruit juices and mineral waters are appearing. The major
brands continue to enjoy the lion’s share of the market thanks to the
astute decision to extend product ranges, as was shown by the success
of the flavoured Coca Cola lines. Indeed, taste is the other major
priority of this sector, with brand owners constantly in search of
unusual new flavours (kiwi and apple, lemon verbena, raspberry and
grapefruit, green tea and melon, etc.).
The same is true of the fruit juice
sector, which has focused on its healthy and natural origins, with
particular emphasis on pure fruit juices and new varieties (red
fruits, citrus cocktails, cranberry and pomegranate) becoming the
priority for the premium brand owners. |
| The exceptional visual
impact of the Sólo Zumo bottle - an unusual shape and decoration |
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Making the most of packaging
A crucial component
of the marketing mix, packaging enables soft drinks to reinforce their
contact with consumers and to adapt to new consumer modes: 20cl
formats or 33cl cheer packs for children’s satchels, 50cl PET bottles for
hand bags, 3l fridge fountains or oval containers with wide tops for
family breakfasts, 15cl cans for mixers.
Unusual shapes combined with eye-catching
graphics or strikingly simple packaging highlight brand image.
To satisfy the needs of the alcohol-free
soft drinks sector, Sleever International has a range of solutions which
combine shelf impact,
sales promotion,
consumer safety, easy opening, product protection, traceability and
manufacturing optimisation have all been taken up by major players such as
Coca-Cola, Grupo Leche Pascual, Orangina Schweppes and Leader Price
(Casino Group).
Source:
Datamonitor,
Canadean

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