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Pure Cool hits US stores

Pure Cool hits US stores – With the slogan “What's your cool?" US based Watermark Innovations has pioneered what it claims to be a new cool water category: a water that is delicious with a cool taste sensation.

More than a drink, says company head Patti Ann Kelly: "It’s an experience. Pure Cool is "cool" from a social and cultural perspective and is fun, edgy and deliciously cool tasting. Pure Cool goes beyond flavoured water as this category exists today".

The brand was first launched at the Fancy Food Show in New York and the response, says Patti, has been staggering. Pure Cool is now in Acme supermarkets in four states, in Jewel supermarkets in Chicago and has been approved by Wild by Nature stores on Long Island, NY for placement this autumn. It is already available at several accounts in the Hamptons, where the shopper mirrors that of Whole Foods, Wild by Nature, Trader Joe’s and other natural/gourmet stores.

Media reaction has also been impressive. Pure Cool received very positive reviews on Weight Watchers.com, and received a coveted "Best of the Best Summer Drink" award by Dan’s Papers, an iconic magazine widely distributed in the Hamptons and Manhattan. The brand has also been requested by New York magazine for its VIP gift bag at The Taste of New York in November.

Pure Cool is full flavour, cool water with zero calories, zero sugar, zero fructose, zero corn syrup, zero artificial sweeteners and zero preservatives.

Delivering the purity of water with patent pending natural flavour blends, Pure Cool is available in two still varieties, Triple Chill and Tropical Tiki, in 16oz PET bottles and two sparkling varieties, Mojo Cool and Pear Ginger-Ice, in 12 oz glass bottles. This nutritional profile makes Pure Cool an ideal product line to target hot health issues such as obesity in general—and specifically in children—and diabetes.

For more, see the next issue of bottledwaterworld.

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