Coca-Cola India posts 33% volume growth

The Coca-Cola Company chairman and CEO, Muhtar Kent, said in a statement issued from the company’s headquarters in Atlanta: “In the first half of the year, we delivered volume and profit results in line with our long-term growth targets, despite challenging global economic conditions.”

Kent said investments in key growth markets, such as India, China, Mexico and Brazil, contributed to the good performance precipitated by investments in bottling lines, coolers and trucks, consolidation of bottling operations, increase in distribution footprint by tapping smaller tier-two and tier-three towns and cities, and the introduction of beverages in multiple pack sizes and localised marketing.

The company said brand Coca-Cola continued to post growth in developed and emerging markets. Brand Coke grew 29% in the quarter in India, against 6% in China.

Coca-Cola India had posted a 31% unit case volume growth in the March quarter. The company recently kicked off a global internal guideline called ‘2020 vision’ – a roadmap for aligning its bottlers to provide sustainable profitable growth.

© CSR India