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GIA: Bottled Water Global Report

Global Industry Analysts, Inc. (GIA) has published a report called 'Bottled Water: A Global Strategic Business Report', which provides a market review, trends, product overview and recent industry activity.

Bottled water represents the fastest growing segment of the global beverage market with a market share of about 38%.

World bottled water market is expected to reach $65.9bn by 2012, stimulated by rising population, consumer spending patterns, lifestyle trends and growing levels of health consciousness, among others.

The market is expected to grow rapidly in the coming years due to growing consumer concerns about fitness, water quality and health.

As stated by the recent report published by Global Industry Analysts, global bottled water market is dominated by Europe and the US, which together account for about 55% of the market value estimated in the year 2008.

Bottled water will continue to fare well in the global beverage marketplace as a healthy alternative to carbonated soft drinks. Gains in bottled water market will also come from flavoured varieties and convenient packaged formats, especially single-serve packs.

Sparkling water market is dominated by Europe, which accounts for more than 75% of the world market estimated in 2008. Western Europe comprises some of the world's largest per capita bottled water consumer markets, which include Germany, France, Spain and Italy.

The largest proportion of bottled water consumers can be found in Germany, as 88.2% of its adult population drinks bottled water.

The non-sparkling water market constitutes the bulk of bottled water shipments, accounting for between 80-85% of the market in volume and value terms. Non-sparkling bottled water is also expected to offer the highest growth opportunity, outgrowing the sparkling bottled water market by three to four times. Market for non-sparkling water in the US is projected to reach $15.1bn by 2012.

The major challenge for most companies is product innovation and differentiation as water is still just water.

Containers are an important part of bottled water, as they constitute nearly 47% of cost. Even look, weight and price of the product are as significant as the water itself.

For instance, Colorado-based Biota Spring Water sells bottled water in biodegradable bottles that are produced using corn in order to attract consumers who are ecologically conscious.

Some companies try to attract children by selling bottled water in attractive bottles with vivid designs and colours.

Key players dominating the global Bottled Water market include:

• Aqua Gold International Inc.,
• Boreal Water Collection Inc. (BRWC),
• China Water & Drinks Inc.,
• Groupe Danone,
• NAYA Natural Spring Water (Danone),
• Isbre Holding Corp.,
• Nestle SA,
• PepsiCo,
• Quilmes Industrial (QUINSA),
• Saint Élie Spring,
• San Miguel Corporation (SMC) and
• The Coca-Cola Company