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This Water^™ to launch large-scale campaign

The one-year-old UK company This Water is launching its first nationwide publicity campaign.

The ad will communicate the brand’s key messages of simple natural refreshment and focus on its totally natural ingredient list. It will be accompanied by a nationwide sampling and PR campaign and will follow This Water’s website relaunch in May.

The summer campaign will be the focus of This Water’s £1million marketing spend for 2008. The company will be working with its internal creative agency and media planning and buying agency, PHd Rocket.

External website(s):

• www.thiswater.co.uk
• www.innocentdrinks.co.uk