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My closing statement read: "There is only one real effective and incentive method to encourage environmentally sound collecting of beverage one-way containers and it is deposit in combination with High-Tech R&D resulted Reverse Vending Machines!

Wonder why that can of Pepsi you are holding feels so familiar? Could be because it's been in your hand before. With at least 40% of the average aluminium can made from recycled material, PepsiCo is now using the cans themselves to spread the recycling message.

The ad value for the space on those cans is estimated to be worth between $35 million and $40 million. NRC Executive Director Kate Krebs believes the initiative is well worth it.

"It's important for all of us – companies and individuals – to do our part, and recycling is one of the easiest ways to get involved," added Russell Weiner, Vice-President of Colas for Pepsi-Cola North America. "What better way to bring our Performance with Purpose mission to life, and remind people of the benefits of recycling, than by putting a message on the can itself, something that touches millions of people across the country every month?"

"Have we met before?" recycling messages that will appear on Pepsi and Diet Pepsi cans over the coming months will include:

• Recycling could save 95% of the energy used to make this can.
• On average, aluminium cans produced in the US contain 40-50% recycled content.
• The average person has the opportunity to recycle 25,000 cans in a lifetime.
• Recycling a single aluminium can saves enough energy to power a TV for three hours.
• Recycle this can and save enough energy to power a 100W light bulb for four hours.

Related links:

• Pepsi pours $8.5 million into water for the world

• PepsiCo, Earth Institute and H2O Africa team up

External website(s):

• www.pepsico.com

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