New deposit refund lottery ”Panto” has something for everyone

The game is called Panto, a new type of lottery where recyclers of all ages can participate.

And best of all, Panto offers a winning proposition not only to those who play, but also to participating stores, charities and the environment.

The organization behind this initiative is the Olav Thon Group, a conglomeration of businesses majority owned by entrepreneur Olav Thon.

Below: Olav Thon Group directors Gaute Langdal (left) and Trond Solvang present Panto for the first time publicly to retailers in October at the Easy Fair exhibition outside of Oslo.

According to Gaute Langdal, a director with the Olav Thon Group, "this is a project that has developed out of Olav Thon’s personal engagement with environmental and charitable issues. We are very pleased that the concept has been so positively received by consumers, retailers, the packaging industry and regulatory authorities, and look forward to being able to make a big contribution to the work of the Norwegian Red Cross."

Langdal and his colleague Trond Solvang will lead the administration of the lottery under the auspices of a company created within the Olav Thon Group especially for this purpose, Norsk Underholdningsspill AS.

This organization will assume all investment and operating costs associated with the reverse vending equipment needed to run the program.

Ownership of the machines however will continue to be in  the hands of the stores themselves.

For retailers Panto will therefore require no additional costs, on the contrary, all Norwegian stores participating in the program will receive 9.8 percent of the gross revenues from the lottery.

Not to mention the opportunity for increased sales from Panto customers at the store – a true win-win situation.

PANTO : A winning ticket

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