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My closing statement read: "There is only one real effective and incentive method to encourage environmentally sound collecting of beverage one-way containers and it is deposit in combination with High-Tech R&D resulted Reverse Vending Machines! |
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Zdroj/Source: bottledwaterworld 
bww 43
July / August 2007
Leading industry players
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HOME
Archive 2007
16.10.2007 Top 10 bottled water producers |
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| COMPETITIVE DYNAMICS BETWEEN THE TOP 10 LEADING COMPANIES IN THE WORLD | ||
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1 Nestlé
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The global number one
by both volume and value as well as owner of the world’s number two
volume brand, Nestlé Pure Life, amongst a portfolio of more than 70
brands, Nestlé has a production presence in more than 30 markets,
although the quartet of the US, Italy, France and Germany remain of
primary importance. There is some evidence of consolidation, with
the disposal of national brands in Germany and the Iberian
peninsula, while Turkey’s leading national brand, Erikli, was added
in 2006. Primacy in the US will safeguard Nestlé’s global leadership
for the foreseeable future, with the Middle East an additional
strategic priority. Volume: 21.3 billion litres Global market share: 11.9% |
2 Danone
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Having challenged
Nestlé closely for global volume leadership before the sale of its
North American and Italian interests, Danone remains a solid number
two with significant Asia Pacific volume, much of it from the
world’s number one volume brand, Aqua in Indonesia. The company’s
water interests have always been reported under a beverages pole
that previously included French and Spanish beer activities. The
exception remains its Asian interests, which report to an Asia pole
now headquartered in Shanghai. Water based beverages have become a
new focus of development following the acquisition of New Zealand
based Frucor. Volume: 17.6 billion litres Global market share: 9.8% |
3 Coca-Cola
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Coca-Cola’s
involvement in bottled water, like PepsiCo’s, is made complex by its
business model and most especially the relationship it has with its
bottlers. Put simply: there are brands that Coca-Cola owns and its
bottlers bottle; there are brands that it jointly owns with its
bottlers; and there are brands that its bottlers own outright.
Taking all of these together, Coca-Cola has a well spread presence -
the Americas accounting for about half of its volume, with Europe
and Asia Pacific also responsible for about one fifth each. By
value, it challenges Danone more closely for the number two spot. Volume: 13.1 billion litres Global market share: 7.3% |
4 PepsiCo
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In common with
Coca-Cola, PepsiCo’s global ranking is accounted for by its own
brands, chiefly Aquafina, and those of its bottlers, particularly in
Mexico. Whilst Aquafina has been introduced in a number of markets
in the Middle East recently, the Americas, North and South, still
account for more than three quarters of PepsiCo global water
volumes, with one tenth from Europe and a further tenth from Asia
Pacific, chiefly India, Thailand and China. In East Europe its
cross-border brand is Aqua Minerale, but there are some countries in
which it operates a national brand, such as Greece (Loutraki),
Hungary (Krsitalyviz) and China (Atlantis). Volume: 8.5 billion litres Global market share: 4.7% |
5 Neptune
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At the beginning of the 1990s, consolidation and its regulatory consequences in a French bottled water market still essentially dominated by single-source mineral waters produced three owners of what were then the best known national brands – Nestlé, Danone and Neptune. The owners of Neptune soon realised, however, that if they wished to compete nationally with the other two, a new approach was required and so was born the multisource spring water concept of Cristaline. This value model has become the best selling volume brand in France and the concept has been transported across borders, notably to Belgium (Source Louise), while mineral water brands such as Thonon, Courmayeur and St-Yorre are also sold. Volume: 2.1 billion litres Global market share: 1.2% |
6 San Benedetto
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Based in Northern Italy to the West of Venice, San Benedetto is second to Nestlé in its domestic market and has an international presence founded both on exports and direct involvement, commonly through joint ventures. Outside Italy, Spain makes a significant contribution to group volume, with East Europe and Israel also important sources of sales. As well as its eponymous mineral water brand, San Benedetto fields the more value oriented Guizza brand, whilst in spring waters it has Sorgente del Bucaneve (Italy) and Fuente Primavera (Spain). In common with other Italian source water companies it also bottles carbonated and non-carbonated beverages. Volume: 2.0 billion litres Global market share: 1.1% |
7 Crystal Geyser
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Crystal Geyser reflects, indeed predates, the Cristaline model – multi-source, value spring water – and has been developed in the US with great success. It is perhaps unsurprising that the model should be followed on both continents. A common thread is the involvement of Pierre Papillaud in both enterprises and the US operation is currently run by his son. Crystal Geyser is today bottled at a number of protected mountain locations in the US and, although North America remains the core of the business, the products have proved successful in a number of export markets, notably Japan. Volume: 1.1 billion litres Global market share: 0.6% |
8 Hansa-Heemann
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Hansa-Heemann is one of two German producers who have risen to prominence on the back of supply of bottled water, primarily in one-way PET, to discount retailers. The company has some branded output under the Hella and St Michaelis names, but more than 90% of its volume is dedicated to own labels and, in particular, Aldi. Such a focus has seen volume growth of between 15% and 20% in each year since 2003 and, alongside the bottled water portfolio, Hansa-Heemann also bottles a range of soft drinks. The split is roughly 50:50. Almost all its sales are realised in Germany. Volume: 1.0 billion litres Global market share: 0.6% |
9 MEG
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Hansa-Heemann’s compatriot, MEG (Mitteldeutscheerfrischungsgetränke), based in the former East Germany, had also built its business on supply to own labels. In 2006 Lidl – one of the leading two German discounters – bought the company outright. The company has no brands of its own and, like Hansa-Heemann, is almost exclusively a bottler of one-way PET. With more than 5,000 stores in 17 countries, Lidl is the main competitor to Aldi in its home market (see above). Volume: 1.0 billion litres Global market share: 0.5% |
10 Edson Queiroz
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Based in Fortaleza in the North East of Brazil, Edson Queiroz fields two of Brazil’s leading brands Inda’ia and Minalba. It operates a number of plants around the country and the Inda’ia brand is particularly strong in the vast Amazon Basin. As well as being prominent in retail, the company also plays a leading role in the bulk/5 gallon business, an activity that sits well alongside another of the group’s principal businesses - liquid petroleum gas (LPG). Other group activities include non-alcoholic beverages, nuts and media services. Volume: 0.8 billion litres Global market share: 0.5% |
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